Leverages to USB-C Standard Capabilities

We have largely come to rely on technology we use everyday, and it’s not often that we take the time to consider technicalities such as how our monitors connect with our computers. However, for the first time in two years, the Video Electronics Standards Association has made available to the public the most updated version of transfer protocol. The year 2014 put a heavy focus on 4K with version 1.3, but version 1.4 instead has shifted our focus onto new connection methods like USB-C that enable lossless compression and further leveraging.

New Advancements in 2016

Technology is constantly innovating, and consumers have a lot to get excited about for the remainder of 2016. With the new USB format, HDR and 8K videos can be displayed, and deep color can be delivered through both 8Kp60Hz HDR and 4Kp120Hz with HDR. The end result is the ability of DisplayPort to provide lots of information simultaneously for the user.

The new version of VESA’s 1.2 Display Stream Compression features bandwidth for 32 audio channels and ultra-high sampling rates. It’s not expected that the new technology will make much of a difference at this stage when it comes to inside the home where HDMI cables are still a strong force. However, they expect these new innovations can change the way people are able to enjoy infotainment systems that are growing in popularity in the automotive industry. While efforts are currently being made to get this technology on the market, it could be some time before customers can expect to see it on shelves.

USB-C Solution for Macbook Users

If you’ve purchased a new Macbook, you likely were attracted to the high level of portability. In an increasingly busy society, we want to be able to easily access our data, and Macbook has made this possible. However, many users were frustrated with the fact that they had to be burdened with unwieldy adapters. A new solution has hit the market to allow you ultimate convenience.

Speed You Can Count On

We live in a world driven by instant gratification, and you often rely on quick data transfer and downloads in order to deliver on the job. With GoHub, you’ll have the speed you can count on as the product proudly features:

  • Nano-sized flash drives
  • Read transfer rates of 135MB/s
  • Write transfer rates of 56MB/s

Just Clip and Go

GoHub, the world’s smallest USB-C hub, allows for you to gain an additional 128GB of storage for your Macbook, and you can even give your phone a quick charge on the go using the MacBook’s power adapter. What’s genius about the GoHub is that it’s able to be clipped onto your key chain.

Gone are the days when you had to lug around adapters in addition to your numerous other items of daily use. GoHub creators are essentially giving you the option to consolidate the items you’d normally carry on a typical day. Convenience is key in today’s busy world, and GoHub has proven to deliver.

Plugging In Your USB Made Simple

We’ve all been there. You attempt to plug in your flash drive, but it won’t fit. You then try flipping it a few times until it finally is able to find it’s way in. This can prove frustrating, especially if you’re trying to access your data in a poorly-lit environment. There are a few tips many don’t realize, however, to make it simple to plug your USB cords in correctly the first time every time.

The Metal Seam

The number-one trick is to look or feel for the metal seam that runs down the middle of your USB connector. Once you’ve located it, you have identified the side that will face down when you plug it in. It’s just that simple.

Additional Considerations

If you prefer, there’s another indicator of which way to plug in your USB connector. On the plastic portion, most companies feature a logo, and this would indicate the part of the connector that would be facing up. Keep in mind, however, that not all USB cords have this logo.

It’s also important to note that the device you’re plugging into may not feature standardized placements. Therefore, the opposite may be true of the aforementioned tips. Furthermore, for slots that are vertical, you’d want the seam to face left on standard devices. Although it can throw you for a loop when you do encounter a device with nonstandard placements, you only have to make the determination once before you know the solution for future reference.

Charging Your Android or iOS Device Just Got Easier

Let’s face it. We’re constantly plugging and unplugging our mobile devices for a charge. Over time, this has been known to cause damage. New magnetic chargers designed to address this issue have recently been released by aMagic, a company based in Hong Kong. Consumers have the choice of microUSB magnetic form and Lightning magnetic cable, and a number of additional benefits can be taken advantage of by acquiring the new technology.

Magnetic Plug for Reversible Charging

While the new MagCable does not support USB C, it does feature a magnetic plug that allows for reversible charging, allowing the user to effectively charge their device from the other direction. Just a few of the other benefits of the MagCable include:

  • Neodymium magnet connecting cable that’s said to have the capability to deliver magnetic power at temperatures as high as 200C
  • Fast charging option
  • One meter in length
  • Resistance from damage through use of magnetic plug
  • “Smart indicator” that displays charging status and allows owner to find their phone easily in dark settings

An Affordable Price

All of these features can currently be acquired for the modest price of just $12 or £8 when purchased as a Kickstarter project. The microUSB or Lightning adapter tip cable can be added for $15. While aMagic is still making arrangements to make this innovative new product available offline, it has been reported that all Kickstarter backers will have the ability to receive shipments beginning in November.

Seniors USB Stick

Finally, something useful!!
Soon it will become compulsory for senior citizens to carry not only their ID, but also their insurance documents, their prescription list, a compact version of their medical file, the statement declaring if they want to be resuscitated after a heart attack, stroke, etc., etc.  Consequently, a lot of paperwork will have to be carried when a senior citizen goes out the front door OR when they Travel!  Specifically for this purpose, a special “Senior USB Stick” has been developed for easy portability and storage.
Take a look below….






































Apple Inc. Orders A Record Number Of New iPhones… But what does it mean for the USB Market?

13970049444_86d62aae2d_oThis week the Wall Street Journal reported that Apple (NASDAQ:AAPL) has placed orders with its manufacturing companies to produce a staggering and record breaking number of next generation iPhones, to be offered to the public after its reported release early this fall. Somewhere between 85 million to 90 million new devices will be made available immediately after the expected September launch. The number is up quite a bit from last year, considering Apple Inc. sold 74.5 million iPhones in the current fiscal Q1 2015.

What this means for Apple is that they believe the new iPhone (let’s call it the iPhone 6s) will be another record breaking launch and holiday season. Personally, I am betting that the company knows its new features and technologies will be groundbreaking, causing a rush to their stores to buy the latest model.

But what does this mean for USB drives and the rest of the memory market? As an industry insider I can confidently report that year-over-year, the July/August order by Apple creates a drain on the global supply of RAM memory, effectively driving the price of said RAM upwards.  Many industries use the same RAM memory inside its devices; from iPhones, to Samsung’s and all other smartphones, to cars, household and industrial appliances, to USB drives like the ones we make at USB Direct.  So when the big-boy on the block (Apple) decides to make their biggest single pre-order ever, you’d better bet it’s going to hit all other markets for a period of time.

Historically, the increase comes in early August, settles in September, then begins to decline back towards its pre-jump values by mid-October (give or take a few weeks).  It usually takes until early to mid December to get prices back to where they were in July (now), and sometimes it takes even longer.

So if you are going to need USB drives between now and December of this year, I would recommend getting in front of this prediction by getting your orders in now.  USB Direct holds price quotes for 2 weeks, and always shops the market to offer the best value for your purchase.

We’ll keep an eye on the RAM market and report back as things begin to progress in reflection of the Apple news.

– Daniel Rubin, CEO – USB Direct Inc.

– Sources:  Wall Street Journal, Photo:  martinhajek.com

Could ReRAM Replace NAND Flash?

New innovations are constantly being discovered that increase convenience and help us use the technologies we have come to rely on. The brilliant minds at Crossbar are taking it to the next level as they are working on a NAND flash replacement. While NAND operates by trapping electrons within a cell, the new technology will create resistance within the circuit, allowing a new way for consumers to store date. Crossbar has big plans on marketing their innovation at foundries already in existence.

Hindrances in NAND

While NAND flash has offered consumers a number of conveniences, since its nodes shrink, this causes the cells to decrease in size, thus an end result of the degradation of total lifespan and overall endurance. Furthermore, NAND technology has been made to clock more quickly, but this causes a noticeable affect on performance. Crossbar is ready to deliver a solution to many of these problems with the introduction of new and improved ReRam technology.

Speed and Precision You Can Count On

In a day and age when speed and precision count more than ever, ReRam technology will provide the answer so many consumers are looking for. In its development, Crossbar has addressed several issues currently experienced using NAND including:

  • The need to erase prior to programming, increasing speeds by multiple metrics
  • Excessive power consumption


When to Expect Commercialization

While many consumers are anxiously awaiting the opportunity to introduce ReRam technology into their daily lives, its introduction into the marketplace is still a ways off in the future. While testing and design tactics have been ongoing, there is still work to be done to ensure a quality product is being offered.

Furthermore, companies including Intel and Samsung have already made sizable investments into NAND technology. History has proven that it can take years for faster technologies to become integrated into widespread use. However, when it does begin to hit the market, users will enjoy:

  • Higher efficiency
  • Improved system performance
  • Increased retention
  • Ease of integration and scale

Power Banks Introduction

In a world where portability is becoming increasingly important, we are constantly looking for new and innovative ways to add convenience to our lives. One of the most frustrating things that can happen during an average day is to find that your smartphone or tablet has run out of power at the moment you need it most. A new product has hit the market that will allow you to eliminate this common problem once and for all. Power Banks is a portable charging device that allows you to charge any USB capable device wherever you may be.

Choosing Your Capacity

One of the most compelling reasons to consider introducing Power Banks to your technological arsenal is the fact that you get to choose the power capacity that meets your individual needs. If you just need a reliable backup to provide about two charges during the day, a 2200 mAh would be accommodating. However, if you have multiple devices and need reliability on the go, you may prefer to opt for a charger delivering 14,000 mAh. This is the equivalent of a whopping 10 charges on a single battery.

Keeping it Classy

Most of us know what a typical charging device looks like. However, when you opt for Power Banks, you can enjoy the opportunity to charge your device in a unique style. There are over 12 different shapes and styles to choose from that will set you apart from the crowd including:

Avoiding Multiple Connections

With many portable charging devices, it is necessary to connect the charger with your device using a USB cable. Power Banks allows you to bypass this step as the unit is able to plug into your phone, tablet, or other device directly. This makes it easy to make a phone call and charge simultaneously. Long gone are the days when you lose power in the middle of a busy afternoon. Power Banks is the perfect solution for any techie on the go.

Intel to Utilize NAND Technology

It has been announced that, in 2015, Intel will be joining Samsung in the use of NAND die stacking. This three dimensional stacking technique allows for chip layers to be stacked in vertical instead of horizontal planar structures. As they enter into this innovative field of technology, the company has big plans for its utilization.

Upping the Ante

NAND flash development has proven highly beneficial in reducing the cost per bit as well as increasing chip capacity. With this technology, Intel will be able to allow their flash memory to compete with alternatives like hard discs, and there is definitely demand for the technology. Among the uses for NAND include:

  • MP3 files
  • Digital cameras
  • USB drives
  • NAND flash

As Intel prepares to make their big announcement, it is speculated that they have followed Samsung’s lead in the utilization of a larger process node. Since the reliability of the device decreases along with the node size, this could help their launch of the use of NAND to be a success.

A Variety of User-End Features to Take Advantage Of

Technology can be complicated, but, all jargon aside, there are a number of exciting features for the end user to be excited about in regards to Intel’s utilization of NAND technology including:

  • High-performance memory
  • Maximum-value memory
  • Dual-plane mode which nearly doubles memory
  • Cache mode which enhances performance

Enhancing User Experience

Intel is dedicated to enhancing the overall user experience, and they have big plans for their upcoming use of NAND technology to achieve this goal. With over 20 years of industry experience in flash memory, they have plans for the expansion of NAND through its integration into Intel Architecture computing platforms. The end result will be improved battery life and a boost in performance. They are well prepared to meet growing demands as they plan to open multiple new manufacturing facilities over the next several years where state-of-the-art equipment will be in place and ready to implement NAND technology.

Reversible USB is finally here

The USB 3.0 Promoter Group has announced that it has finalised its redesign of the USB.

Called USB Type-C, the specification — which was announced last December — aims to solve several problems with current USB design; possibly the most exciting of which is the eradication of “right way up” with a reversible plug. Like Apple’s Lightning connector, it can be plugged into its port either way.

The new USB is also designed both to be small enough to fit mobile devices, yet robust enough for laptops and tablets.

“Interest in the USB Type-C connector has not only been global, but cross-industry as well,” said USB 3.0 Promoter Group chairman Brad Saunders. “Representatives from the PC, mobile, automotive and IoT industries have been knocking down our door anticipating this new standard. This specification is the culmination of an extensive, cooperative effort among industry leaders to standardize the next generation USB connector as a long-lasting, robust solution.”

The USB is comparable in size with micro USB 2.0 Type-B connectors, with a port size of 8.4 by 2.6mm, yet will be compatible with SuperSpeed USB at 10Gbps (USB 3.1). It will also support USB Power Delivery up to 100W, with additional support for scalable power charging and future USB performance needs.

It won’t, of course, be compatible with existing USB plugs and receptacles. While the industry begins the slow transition, USB Type-C ports will coexist with other USB ports on devices, and new-to-existing cables and adapters will be made available so that consumers will be able to use the new connector with their existing tech.

— original article: Cnet.com – by Michelle Starr


reversible usb