Maybe the Squeaky Wheel Gets the Grease…


Jock-usb-drive-white… But it’s also loud, obnoxious and annoying in the interim.  When it comes to advertising, there are any number of ways to approach the subject of getting the attention of the public.  You want to grab a hold of them and make it somehow impossible for them to let go.  Far easier said than done.

Loud and Obnoxious Versus Subtle and Smart

Many years ago, when I was a kid, there was a commercial that utilized a young boy yelling about “extra, extra – read all about it…”.  I think it may have had something to do with a car dealership, I’m not sure.  The fact that I remember the commercial is in and of itself a step in the right direction for the company it advertised for, but the utter sense of annoyance that was felt upon listening to this kid scream about “extra extra blahblahblah…” was too much to bear.  I found myself leaving the room every time the commercial came on.  This was of course in the days before fast-forward.  It’s not the annoying and obnoxious commercials that make the Super Bowl every year, it’s the smart/funny/ emotionally touching commercials that make the grade and are remembered.  Just to drive the point home, here is one of the most obnoxious commercials ever (click here).

How Does This Relate to Your Company’s Advertising?

If you want to be remembered, you need to do something different, pertinent, fun, useful, etc. Giveaways are a great way to attract attention.  But silly giveaways end up in a junk drawer.  Smart giveaways end up in people’s pockets, on desktops, in school bags, you name it.  This is one reason that companies are printing their logos on the sides of USB drives and handing them out to potential clients.  Almost everyone in this day and age has a laptop or smart pad that can utilize a USB drive.

Your advertising ploy sitting in a junk drawer does you no good whatsoever.  Your advertising ploy being circulated throughout the business world, schools and everyday life – priceless.


About the author

Daniel Rubin Daniel Rubin is the co-owner of USB Direct Inc., a Canadian company which specializes in the manufacturing of logo flash drives. You can view his .

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